Trends 2020
frog design
2019
Editorial Design, UI/UX, Social Media Design Each year, frog publishes its Trends Report, a research-driven exploration of the emerging ideas, systems, and technologies shaping the future. For Trends 2020: The Age of the Senses, the creative direction was anchored in themes of techno-utopias, aesthetic futures, and the translation between physical and digital experiences. Unlike surface-level prediction reports, this edition pushed deeper—considering not just where technology was heading, but its moral and ethical implications for society, design, and business.
STA Awards
Approach & ContributionsAs a designer on frog’s brand & content team, I collaborated closely with the creative director and illustrator to bring the editorial vision to life across multiple mediums. My responsibilities included:
- Designing editorial layouts that conveyed complex ideas in a visually engaging, digestible format.
- Developing the website layout and interaction design to ensure the report translated seamlessly into an immersive digital experience.
- Creating a suite of social media assets to amplify the campaign and extend the conversation to a broader audience.
- Partnering with strategy and editorial teams during concept development and ideation to align visual storytelling with key insights.
OutcomeThe final publication launched as both a digital report and campaign, reaching thousands of readers globally and positioning frog as a thought leader at the intersection of design, technology, and ethics. The cohesive design system enabled a consistent experience across the full ecosystem—publication, website, and social platforms—while inviting readers to explore the future through a lens of sensory engagement and responsible innovation.
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